Martes 23 de Octubre 2007

Shopping Ads: anuncios de productos y pago por clic

Por Diego A las 22:16 En Noticias , Publicidad , Inglés
Tags: shopping ads, codigo barras, clic, tiendas, escaparates

Los chicos de Text Link Ads me acaban de enviar un correo para probar su nuevo sistema de publicidad, Shopping Ads, de momento en Beta y cerrado al gran público.

A grandes rasgos, el sistema de funcionamiento es idéntico al de Codigo Barras, muy popoular en España y que utilizamos en este blog, entre otros muchos sitios. Se trata de un sistema que inserta anuncios de productos o escaparates, que enlazan a la tienda del anunciante y que pagan por clic y no por venta, como muchos otros servicios similares.

Me ha gustado bastante la simplicidad de la interfaz de Shopping Ads a diferencia de lo complicada y engorrosa que es la de Código Barras. En Shopping Ads hablan de CPC entorno a los 0,20 dólares, notablemente mayor a lo que ofrece Código Barras, aunque Shopping Ads no parece trabajar de momento anuncios en español. Otra diferencia es que en Shopping Ads introduces keywords para mostrar los anuncios, mientras que en CB sólo puedes elegir entre unas pocas categorías (aunque han anunciado que van a mejorar la contextualidad de los anuncios).

Es una interesante alternativa a AdSense u otros sistemas publicitarios. A su favor, la seriedad y rapidez con la que efectúan los pagos, mensualmente a tu cuenta PayPal sin importar el importe de las ganancias.

Enlace permanente | Comentarios (5)

Comentarios (5)

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